Dallas Cowboys Rename Stadium
We already have “AT&T Park” in San Francisco, home of baseball’s Giants, and former Hudson High School phenom, Brandon Belt.
Now, Dallas Cowboys owner Jerry Jones has bowed to the whims of corporate branding by renaming “Cowboys Stadium” to — “AT&T Stadium”. Jones says he wanted his new digs more popular than the White House.
Waiting for a good-bye party to honor the “Cowboys Stadium” legacy? Fa-git-about-it! The deal is inked and the new name is in play RIGHT NOW.
The disclosure of monetary gain to Mr. Jones, along with length of the agreement, will not be released anytime soon, but putting it in perspective, the San Francisco 49ers recently announced an $11 million per year deal with Levi Strauss.
“AT&T Stadium” will become a busy venue in the coming years. First, the NCAA men’s Final Four in 2014, and in 2015, the inaugural college football title game.
The boys open up the season at home against the New York Giants on September 8. Those with non-AT&T mobile devices will pay an extra premium to enter the stadium.