At the big game in Dallas February 6th, prices will increase for concessions.  According to the Dallas Morning News, fans will pay...

$10 for a beer.  That's up from $8.50 for a normal Cowboys game.  How much for a pretzel?  Well, that stays the same.  Pretzels will be $5 for the big game.  Other interesting concession prices:

Papa John's Pizza... $9

32 oz. Soda in a Souvenir cup... $7

Hot dog...$6

Chicken tenders and fries... $10

SW BBQ Chicken Sandwich...$10

In other words, if you have a family of four and everyone wants food and a beverage, you're looking at about $75.  Legends Hospitality says they expect to set a record for concessions during this game, bringing in around $5 million.  Good for them!  But chips and dip at home are much cheaper.