Trooper, the Iron Maiden-themed ale, has reportedly sold more than 3.5 million pints since its launch in March 2013. Remarkably, the Cheshire, U.K.-based Robinsons Brewery has reached this number without spending so much as a thin 10 pence on advertising.
When we're in the mood for lemonade or peach tea, there are packets of powder available that miraculously transform our bottled water into our drink of choice just by adding a little drink packet and mixing it up.
Is it possible to do that with beer...
As much as one 12-ounce bottle of beer can make you more attractive...to mosquitoes.
The experts say drinking increases the amount of ethanol excreted in sweat and it increases body temperature, but that's not exactly what attracts the pests.
Nothing says summer more than...beer! Especially on one of our many hot and sticky evenings, as we try to decide if it's worth taking another shower before beddie-bye.
A legal technicality has been keeping Iron Maiden's Trooper beer off the Swedish market, but thanks to some quick thinking by the graphic design department, Maiden-loving Swedes can now swill with impunity.