sxsw

Five separate shootings occurred.

In recent years, one horror film emerges early on as the best horror film of the year. In 2017 it was Jordan Peele’s exceptionally smart social thriller Get Out; in 2016 it was Robert Eggers’ period stunner The Witch; in 2018 that honor goes to Ari Aster’s Hereditary. Starring Toni Collette as a woman struggling to cope with the increasingly disturbing implications of her mother’s death, Aster’s ferocious directorial debut plumbs the darkest depths of mental illness to reveal the true meaning of psychological terror.

Blacktop Mojo embrace the spirit of true rock 'n' roll, which, of course, calls for a classic guitar. #MyGibsonMoment

Watch as Sammy Hagar is presented with his first ever Flying V guitar from Gibson Guitars.

Sharlto Copley is the kind of guy you want on your side when the shots start flying, though you might not think that’s the case after seeing Free Fire. The first full-fledged American production from UK director Ben Wheatley is a wild warehouse free-for-all featuring an absolute murderer’s row of actors, including Copley, Armie Hammer and Brie Larson (among many others). In a film where every man (and woman) is out for himself, perhaps no one is more self-serving than Copley’s Vernon, a narcissistic gun-pusher who is, for lack of a better adjective, kind of a weenie. But on a stunt ranch just outside Austin during SXSW, Copley was far from cowardly on the frontlines of the paintball battle field.

Atomic Blonde is an easy sell: It’s Charlize Theron in a stylish spy thriller from one-half of the directing duo behind John Wick. But the first solo directorial effort from David Leitch is a little more James Bond than Blonde Wick — James Blonde, maybe, and that’s not a bad thing. It’s certainly more plot-driven (and at times, slightly convoluted) than John Wick, but no less enjoyable, and though the action scenes are every bit as awesome as you’d hope, it’s not quite the film you might be expecting.

See who's playing when and where at the 2016 South By Southwest music conference.

Be the envy of everyone else in line at Hype Hotel when you breeze by them with one of the coveted FastPasses Mazda is giving away each day of the festival.

This year's SXSW is just around the corner and the annual Austin festival has unveiled the massive lineup including Iggy Pop, the Strokes, CHVRCHES and Deftones.

The Strokes, 2 Chainz, Lil Wayne, Sia and Dan Auerbach's the Arcs are all on board for Samsung's SXSW Interactive party.

Charli XCX + Sophie, AlunaGeorge and Empress Of are among the top headliners at this year's Hype Hotel showcase at SXSW.

As if it isn't already hard enough to move around Austin during the festival, now you'll have the Secret Service to deal with, too.