Earning a total of $123 million at the box office in the month since its release, ‘The Help’ kept its number one spot in theaters for the third week in a row, becoming the first film to do so since last summer’s ‘Inception.’

Our Jen Austin has been walking around the office saying things like, "Minnie don't burn fried chicken" and we just smile and play along.  Must be a good movie. 

This weekend’s new releases — ‘The Debt,’ ‘Apollo 18,’ and ‘Shark Night 3D’ — came in second, third, and fourth, respectively, with ‘Rise of the Planet of the Apes’ moving down two spots this week to take the fifth place slot.

[Box Office Mojo]