MoviePass continues to suffer the longest, slowest, and most painful death in business history. Rather than admit defeat, the company is delaying the inevitable. According to an email sent out late last week, they’re still trying to trick former users into re-enrolling in their increasingly laughable service — by automatically enrolling them in a “test group” unless they choose to opt out.
How does MoviePass still exist at this point? The company, which offers customers the ability to see one movie per day for the too-good-to-be-true price of $9.99 per month, has rapidly morphed into a case study in mystifying capitalism. Despite its consistently declining stock value, and the fact that the company spends far more than it brings in, MoviePass continues to operate — but for how much longer?
MoviePass, the movie theater subscription service that lets you see all the films you want for $10 a month, has new competition. Per Variety, AMC Theatres will launch its own MoviePass-esque service. It costs twice as much, and you can only see three movies a week:
On Tuesday, the theater chain will begin offering guests the chance to see up to three movies per-week for the monthly fee of $19...