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What is Jimmy Fallon’s “Fingers On a 4×4?”

Since Jimmy Fallon has taken over the Tonight Show, ratings have really taken off. Part of the ratings success is the fact that Jimmy is doing new bits and gags like this one, Fingers On a 4x4. Who knew that Jimmy was a Ford truck fan?

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Kevin Winter, Getty Images
Kevin Winter, Getty Images
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Jay Leno’s Final Day on ‘Tonight Show’ Announced [VIDEO]

Being in the radio 'biz', I know a little something about ratings, and the media outlet dependency on these "numbers" to insure a benchmark for strategic marketing, promotions guidance, and solid programming content.

Just like radio, television has the mathematician crunching the numbers inside 15 minute quadrants, so as to compare them with the competition and eradicate the flaw(s) like a pesky ant trail.

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