Richard Branson, the founder of Virgin Atlantic Airlines is so dang filthy rich, he has plenty of time to disrupt his industry with yet another marketing ploy, designed to pad his pockets even more filthier.

Whatever happened to "fly the friendly skies", or "we love to fly and it shows"?  The last thing I want from an air carrier is live stand-up comedy, or a rock concert at 30,000 feet, but Virgin Atlantic is in beta test mode between England and Scotland, and heavens forbid travelers over there like the entertainment package.

Someone at Virgin better be screening the comedians for content, or will Virgin offer "G" rated flights and "R" rated flights?  How about the cost that will assuredly be passed on to the flier.  Will there be a two drink minimum?  And, what comes after this idea?  Oh, I know, a plane that looks like a nightclub on the inside.  Can just hear the up sell now, "sir, for only $250 more, I can sit you in our pole dancing section of the aircraft."

Branson calls the gimmick, "...doing something a little different and providing our passengers with a line-up of laughs to ensure we offer a truly unforgettable flying experience.”

He's right about that.  The unforgettable part that is.  Never thought I'd again want that child sitting behind me kicking the chair, but that's the seat I'm requesting the next time I hop a ride on "Comedy Store Airways".

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